Research the market and develop concise marketing and public relations strategies that will reach the entire Jewish community.
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- Launch a new program of market research to understand the modern Jewish consumer in all forms, based on fact. What was once a more completely homogenous population is now far more diverse in interests and activities; though, no less Jewish at the heart and core.
- Find ways to attract and embrace this diverse audience and to communicate the appeal of discovering and celebrating commonality through recreation.
- Get the word out. Enhance our public relations and outreach campaigns to reach our audiences through the distractions and around preconception. The fact is that Jewish Camping has an unbelievable impact in the unearthing and growth of future Jewish leaders. This should not be such a secret; we have generations for which we are responsible.
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